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Company Profile - Apple Computer Inc.

One Infinite Loop
Cupertino, CA 95014

Phone: 408-996-1010
Fax: 408-974-2113
Website: www.apple.com
Ticker Symbol: AAPL

Key Facts

Started the whole personal computer frenzy in the '70s with the Apple II.
Founder Steve Jobs returned to the company as CEO in 1997.
Starting with its “1984” Super Bowl ad of that same year, and continuing through the recent “Think Different” and “Switch” campaigns, Apple has been notable for its compelling advertising.
Key Financial Facts
2002 revenue: $5,742 million
1-yr. growth rate: 7 percent

Personnel Highlights
Number of employees: 10,211
1-yr. growth rate: 6 percent

Company Overview
Founded in 1976 by Steve Jobs and Steve Wozniak, Apple Computer rose to the top of the PC market on the back of its Apple II model in the '70s and its Macintosh model in the '80s. It then fell far behind Windows-based PC manufacturers, due to the emergence of Microsoft’s operating systems as the business standard. It was only able to stay in the race because of its prominence in Web page design and graphics development.

Apple is pretty much out of the running in terms of sales dominance except among niche users such as graphic designers and digital filmmakers. In November 2001, Apple introduced its iPod line of pocket-sized MP3 players, which can store thousands of MP3s. OSX, Apple’s latest operating system, has been receiving rave reviews in the tech press.

Major Line of Business : Computer Hardware

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