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Company Profile - American Greetings

One American Rd.
Cleveland, OH 44144-2398

Phone: 216-252-7300
Fax: 216-252-6777
Website: www.americangreetings.com
Ticker Symbol: AM

Key Facts

American Greetings has been publicly traded since 1952, whereas Hallmark is a private company.
AOL uses AmericanGreetings.com exclusively as its electronic greetings provider.
Key Financial Facts
2002 revenue: $2,356 million
1-yr. growth rate: -7 percent

Personnel Highlights
Number of employees: 37,600
1-yr. growth rate: -3 percent

Company Overview
American Greetings Corporation, makers of American Greetings and Forget Me Not greeting cards, emphasizes creativity and innovation in the workplace. American Greetings not only manufactures greeting cards, but also produces gift-wrapping and party goods, stationary, candles, and hair accessories. Such items are represented under brand names like Designers’ Collection Stationary, Guildhouse Candles, and DesignWare.

Learning Horizons, which hosts a line of educational material, and Magnivision, makers of over-the-counter reading glasses, are subsidiaries of American Greetings. Products manufactured by American Greetings are sold in more than 115,000 retail outlets worldwide.

Its main rival, Hallmark Cards, has become a threat since expanding from individual stores to retail outlets such as grocery stores, pharmacies, and bookstores. American Greetings has manufacturing plants and sales offices throughout North America. It’s three main retail brands include Carlton Cards, American Greetings, and Gibson.

Major Line of Business : Consumer Products

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