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Company Profile - Alloy, Inc.

115 West 26th St., 11th Flr.
New York, NY 10001

Phone: 212-244-4307
Fax: 212-244-4311
Website: www.alloy.com
Ticker Symbol: ALOY (NASDAQ)

Key Facts

Aimed at youth ages ten to 24.
Reaches more than 25 million Generation Y consumers each month.
Key Financial Facts
2002 revenue: $166 million
1-yr. growth rate: 82 percent

Personnel Highlights
Number of employees: 948
1-yr. growth rate: 62 percent

Company Overview
Alloy Designs, which became Alloy Online, which then became Alloy, Inc. in 2001, has been growing by leaps and bounds with acquisition after acquisition of companies all targeted towards Generation Y. What first began as a snowboarding apparel company has now morphed into a conglomerate that includes fully loaded content and community sites www.alloy.com, www.ccs.com, and www.danscomp.com as well as direct-mail catalogs, magazine publishers, college guides, and books all for the ten to 24 age group. Among its most recent acquisitions are Market Place Media, a media placement and promotions company targeting youth through market-specific publications and radio stations; YouthStream Media’s marketing and media assets; and Old Glory Boutique Distributing, a marketer of music and entertainment lifestyle merchandise.

As of October 31, 2002, Alloy's consolidated database grew to more than 12.3 million consumers, of which approximately 4.1 million are established buyers, as compared to approximately 8.5 million total names and 2.2 million established buyers a year prior.

In terms of financial numbers, the company reported an increase of third-quarter gross profit in fiscal 2002 to $45.5 million compared to $26.6 million during the same quarter in 2001. About three-quarters of Alloy’s sales take place via its websites and catalogs with sponsorships and advertising comprising the remaining 25 percent.

Major Line of Business : Internet & New Media, Journalism & Publishing, Retail

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