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Company Profile - Adidas-Salomon AG

Adi-Dassler Strasse 1 2, 91074
Herzogenaurach, Germany

Phone: 49-9132-842471
Fax: 49-9132-843127
Website: www.adidas.com
Ticker Symbol: ADDDY

Key Facts

No. 2 maker of sporting goods in the world.
Ongoing effort to integrate diverse product lines.
Key Financial Facts
2000 revenue: $5,494 million
1-yr. growth rate: 2 percent

Personnel Highlights
Number of employees: 13,157
1-yr growth rate: 6 percent

Company Overview
The adidas label, which has been around since the 1940s, continues to dominate the athletic shoe industry right behind Nike. In an effort to expand beyond its traditional niche, adidas acquired Salomon, a French sporting goods manufacturer, for $1.4 billion in 1997. The merger effectively expanded adidas’ reach beyond sports shoes to encompass ski, tennis, cycling, and golf equipment; swimwear; bicycle components; and equipment for team sports such as basketball and soccer.

Chairman and CEO Robert Louis-Dreyfus brought the company back from the brink of bankruptcy in 1993 by redirecting capital toward advertising and moving production to Asia. The company has slowly gained ground since then, despite some disappointing returns, particularly from its Salomon golf subsidiary Taylor Made Golf.

In 1999, the company announced its intention to launch a leisure-wear line in 2001 aimed at teen consumers, its core market.

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