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Company Profile - Activision Inc.

3100 Ocean Park Blvd.
Santa Monica, CA 90405

Phone: 310-255-2000
Fax: 310-255-2100
Website: www.activision.com
Ticker Symbol: ATVI

Key Facts

Remember the Atari 2600? Activision created the popular Pitfall!, Kaboom!, and River Raid titles for the early gaming system.
Key Financial Facts
2002 revenue: $786 million
1-yr. growth rate: 27 percent

Personnel Highlights
Number of employees: 1,034
1-yr. growth rate: 35 percent

Company Overview
Founded in 1979, Activision was the first independent developer of entertainment software. The company’s first, and probably biggest, hit was the arcade game, Asteroids, which dominated the video-game market during the early and mid 1980s. Activision’s success is based on game-development agreements with companies such as Disney, Marvel, and LucasArts, and a franchise-based development system that allows for an endless release of sequels.

The company’s popular titles range from simulations to the ultraviolent, and include Quake, MechWarrior, Dark Reign, and Tony Hawk’s Pro Skater. The company is expanding into international markets, especially Europe, with the recent acquisitions of international companies. In 1999, Activision acquired Expert Software, Elsinor Multimedia, and Neversoft Entertainment, expanding its line of entertainment titles.

Major Line of Business : Computer Software

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