Company Profile - About.com
249 West 17th St.
New York, NY, 10011Phone: 212-204-4000
Fax: 212-204-1521
Website: www.about.comKey Facts
Visited by one in five online users each month.
Training program for guides is four months long.
Covers more than 50,000 subjects with more than one million links to various online resources.
Company Overview
The human touch is what distinguishes About.com, bought by PRIMEDIA in 2001, from other Web directories. The company changed its name from the Mining Co. as part of its efforts to enhance its reputation as a reliable means of access to information and fresh, original content.
Managing an impressive network of several hundred Guide sites grouped under 23 channels, About.com offers information with an intelligent twist: All of its sites are managed by human guides who not only oversee the content of the sites they manage, but also create original content, including feature articles in their subject areas, hosted chats, and forum discussions.
The in-depth training each guide is required to complete indicates that About.com isn't just paying lip service to the idea of adding a more personal touch to the Web.
Major Line of Business : Internet & New Media
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