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Company Profile - Ameritrade Holding Corporation

4211 South 102nd St.
Omaha, NE 68127

Phone: 402-331-7856
Fax: 402-597-7789
Website: www.amtd.com
Ticker Symbol: AMTD

Key Facts

Average trades per day number 140,700 with client assets of $37.1 billion as of the first quarter 2003.
Dubbed the “Top Choice” Internet broker by The Wall Street Journal in May 2002.
Named to Forbes’ “Best of the Web” list in 2002.
Key Financial Facts
2002 revenue: $443 million
1-yr. growth rate: 13 percent

Personnel Highlights
Number of employees: 2,150
1-yr. growth rate: 9 percent

Company Overview
AmeriTrade is the largest online brokerage—in terms of volume—organized under two business units: a private client division and an institutional client division. The private client division has three parts: Ameritrade, the company's traditional discount brokerage; Ameritrade Plus, which provides additional research and analysis; and Ameritrade Pro, which caters to the semi-professional trader.

The institutional client division has four segments, which serve day traders, broker-dealers, 401(k) providers, fund managers, and investment advisors: 1) Ameritrade Clearing provides clearing services for a full range of broker-dealers; 2) Ameritrade Corporate Services provides self-directed brokerage for the employees of corporations; 3) Ameritrade Advisor Services supports independent financial advisors; and 4) Ameritrade Financial Services offers a trading platform to partners’ customers, which include banks, third-party providers, and credit unions.

Founded in 1971 as investment bank TransTerra, the firm expanded through acquisitions, formed its all Internet brokerage service in 1996, and went public one year later. In 1999, AmeriTrade began investing in OnMoney, a personal financial management website; a year later, the company launched its partnership with NetBank online banking. In 2001, amid the e-commerce crash and slackened consumer confidence and spending in online investing, AmeriTrade laid off more than 10 percent of its employees. In the same year, the company bought National Discount Brokers, a branch of Deutsche Bank. Though it posted a $91 million loss in 2001, the company managed to bring that down to a $29 million loss for fiscal 2002. With its mid-2002 acquisition of rival broker Datek, now a subsidiary, Ameritrade is forecasting profits for 2003.

Major Line of Business : Internet & New Media, Mutual Funds & Brokerage

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